Why festival WiFi is a great choice for marketeers

Innovative marketeers can put their brands firmly on the festival scene and connect with a youthful, millennial consumer group by partnering with intechnologyWiFi.

Earlier this year, Marketing magazine wrote that brands looking to promote themselves in the music festival space would do well to embrace the latest technology for consumer targeting and mapping customer journeys. In doing so, they would strengthen their connection to the ‘elusive millennial demographic’.

‘Millennials’ are a youthful consumer group, born between the early 1980s and late 1990s, who have grown up in a world filled with electronics, and live in one that is increasingly online and social-network-driven.

One of the ways brands can harness new technology and connect with this consumer group in the festival space could be through a strategic partnership with intechnologyWiFi, a leading provider of end-to-end WiFi solutions that address the connectivity, coverage and capacity challenges faced by festival and event organisers.

Beyond the installation and management of a free, open WiFi network across a festival location, intechnologyWiFi’s unique offering is the provision of sponsorship and advertising opportunities through its WiFi infrastructure and content, as well as real-time traffic, data analysis and capture.

intechnologyWiFi will be providing free WiFi at the Creamfields, Download, Latitude and Reading festivals this summer.

 

intechnologyWiFi is part of Intechnology plc and is owned by Peter Wilkinson, one of the UK’s most successful technology entrepreneurs, with a proven, 30-year track record in delivering profitable, free technical solutions, including the first free consumer internet service, Freeserve. intechnologyWiFi brings with it all the heritage, knowledge and resource of Intechnology plc, together with robust manufacturing and support facilities, a strong financial position and the expertise in IT to make your WiFi dream a reality.

If you would like to discuss your options for a commercial partnership with intechnologyWiFi, or are a festival organiser looking to develop an end-to-end, free WiFi solution for your event, our team would love to speak to you.

Natalie Duffield

Natalie has spent 20 years working in the IT and Telecommunications industries alongside leading tech entrepreneur Peter Wilkinson. A confident, tactical, strategic thinker, and a dynamic CEO, Natalie has experience in a wealth of areas, including managed services, cloud computing, hosted services and outsourced infrastructure, data centre space, virtual server storage environments, telephony and networks.

Get In Touch

Whether you’re a local authority looking to provide public WiFi or seeking a connectivity solution for Smart Cities, the IoT or 5G / Small Cells in your town or city, or if you are interested in partnering with us around the Connected City Platform in any of our forthcoming town and city roll-outs, we’d love to explain more about who we are and what we do.

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